Oxford Cove
by Iman Developers
Al Serh Residences 11, developed by Serh Al Asak Real Estate, is a contemporary residential development strategically positioned in Jumeirah Village Circle (JVC), one of Dubai's most sought-after mixed-use communities. The project comprises 105 thoughtfully designed units across a variety of configurations, catering to both owner-occupiers and yield-focused investors seeking exposure to Dubai's dynamic residential market. With freehold ownership available and flexible post-handover payment terms, the development is positioned as an accessible entry point into JVC's premium residential segment.
Al Serh Residences 11 offers a diversified unit mix comprising studios, one-bedroom, one-bedroom plus, and two-bedroom apartments, with sizes ranging from 430 sq. ft. for studios to 1,670 sq. ft. for two-bedroom units. This varied portfolio allows investors to optimize for different tenant demographics and rental yield profiles, from young professionals to small families seeking quality mid-market accommodation.
The development features a comprehensive amenity suite designed to enhance resident satisfaction and support competitive rental positioning. Key facilities include a lap pool, Zen garden, dedicated kids' play area, BBQ facilities, fully-equipped gymnasium, sauna, resident lounges, and ample parking provision, creating a well-rounded lifestyle offering. Retail spaces integrated within the development add a commercial dimension to the project, supporting both convenience for residents and potential diversification of investment returns through mixed-use activation.
Located in Jumeirah Village Circle, the development benefits from JVC's reputation as a prime, master-planned community offering excellent connectivity and a tranquil residential environment. The location provides convenient access to Dubai's major business hubs, commercial districts, and lifestyle attractions while maintaining the community-focused character that drives sustained tenant demand.
Al Serh Residences 11 represents a compelling investment opportunity, combining Serh Al Asak Real Estate's track record of quality execution with JVC's established market fundamentals and strong rental demand. The freehold ownership structure, flexible 24-month post-handover payment plan, and expected completion by May 2025 position the asset favorably for capital appreciation and consistent rental yield generation in a proven micro-market.
Founded in Sharjah in 2010, ASAK Real Estate Development — officially known as Al Serh Al Kabeer Construction — has grown into a trusted name in construction and property development across the UAE and Saudi Arabia. With a strong footprint in Dubai, Sharjah, and Ajman, ASAK delivers end-to-end construction and development solutions built on a foundation of quality and precision. The company's impressive portfolio includes the iconic Richreit Tower in Business Bay and the Palatium Residences in Jumeirah Village Circle, where ASAK serves as primary contractor for 147 thoughtfully designed units spanning studios to three-bedroom apartments — reflecting its consistent commitment to excellence across every project.